CASE STUDY — E-COMMERCE / STOREFRONTThe Super Bowl

What it is

Key challenges

1. 01Keeping brand branches mergeable — required strict file-boundary rules separating business logic (skeleton) from visuals (brand) so auto-sync rarely conflicts.
2. 02Making one storefront serve three store topologies without leaking topology conditionals across every feature.
3. 03Resolving delivery eligibility across store-wide flags and per-branch backend rejections, which surface through different channels.
4. 04Achieving genuine RTL rather than a mirrored LTR layout — logical Tailwind properties, directional icon handling, and no hardcoded left/right anywhere.
5. 05Modelling multi-section catalog responses so each consumer filters by section type instead of creating phantom entities.

Key achievements

1. 01Built The Super Bowl design system end-to-end: custom palette, licensed display typefaces, and reusable pattern components, with Egyptian-dialect Arabic copy.
2. 02Implemented guest-capable ordering with online VISA payment, including redirect handling and a polled payment-result page.
3. 03Designed a backend-driven dynamic checkout form that renders arbitrary field configurations and embeds either standalone or namespaced under a parent form.
4. 04Delivered full English/Arabic RTL support using logical-direction styling throughout, with locale as a URL segment and translation-forced component APIs.
5. 05Built a single feature set that adapts at runtime to three store topologies (one store, one store with branches, multi-store) without per-topology forks.
6. 06Architected a skeleton-plus-brand-branch model that lets one codebase serve multiple branded storefronts, with automated main-to-brand sync via GitHub Actions.

Technologies used

• React
• Next.js
• TypeScript
• Tailwind CSS
• shadcn/ui
• React Query
• React Hook Form
• Zod
• ESLint
• Vitest
• GitHub Actions
• REST API design
• i18n (next-intl)
• Google Maps
• Clean Architecture
• Modular Component Design
• RTL/Arabic interfaces
• SSR